Liftoff

An app that teaches Gen-Z about Financial Literacy.

Liftoff is an app designed to make financial literacy accessible and engaging for recent graduates, helping them take control of their financial futures. Through a literature review and survey-based research into Gen Z’s interests, I identified key concerns for this generation: general financial literacy, investing, and budgeting. Focusing primarily on a female audience, I crafted a brand identity that captures the feeling of embarking on a new (and often intimidating) journey, symbolized by the concept of "lifting off."In addition to the app, I designed and developed a Webflow site that extends the brand identity and drives traffic to the app. The result is a cohesive digital experience that combines playful visuals, a calming color palette, and interactive design elements, all aimed at encouraging users to explore financial topics with confidence. Liftoff’s app and website work in harmony to make learning about finance less intimidating, more engaging, and easily accessible.